{"product_id":"bleach-london-white-heat-color-semi-permanent-hair-color-cool-neutral-blonde-vegan-cruelty-free-temporary-hair-color-cream-507-fl-oz","title":"Bleach London White Heat Color - Semi-Permanent Hair Color, Cool Neutral Blonde, Vegan, Cruelty-Free, Temporary Hair Color Cream, 5.07 fl .oz","description":"Brand: Bleach London\u003cbr\u003e\u003cbr\u003eStay centred of the blonde with BLEACH LONDON White Heat Super Cool Colour that gives hair a dreamy creamy clean blonde. Lasts between 1-3 washes. Use on top of White Toner for an icy finish or Champagne Super Toner for a balanced creamy blonde. Works on all hair types. Follow all instructions provided. Perform a skin sensitivity and strand test before use. Apply generously on to clean, towel dried hair and leave on for 30 minutes before rinse. Keep the icy tone strong with Silver Shampoo and Conditioner every other wash or Pearlescent Shampoo and Conditioner for a pearly shine. Hydrate and nourish your hair by using Reincarnation Bond Restoring Mask once a week. Trust in a decade of colour mastery with BLEACH LONDON: Where Passion Meets Expertise. Born from the creative genius of hairstylist Alex Brownsell, what began as kitchen sink experiments has revolutionised the hair industry. Pioneering the world's first colour-centric salon, we've expanded our horizons over a decade, with four prime locations and a trailblazing product range. Today, our commitment to innovation and excellence has made us a global sensation, delivering unparalleled hair care and colour to enthusiasts worldwide.\u003cbr\u003e\u003cbr\u003e• White light, white heat. White Heat Super Cool Colour turns bleached blonde hair a cool, creamy blonde that lasts between 1-3 washes.\u003cbr\u003e• Our gentle semi-permanent Super Cool Colours are suitable for all hair types. White Heat Super Cool Colour works best on very light blonde hair, use after White Toner for an icy finish or Champagne Super Toner for a balanced, neutral blonde.\u003cbr\u003e• All BLEACH LONDON products are Vegan and PETA-Approved formulas. No bleach, ammonia or parabens. Formulated with Panthenol, Hydrolyzed Soy Protein and Wheat Amino Acids for shiny, silky soft strands.\u003cbr\u003e• Effortless Hue: Generously applying it to clean, towel-dried hair. Leave it on for 30 minutes before rinsing. Make sure to follow all instructions provided. One bottle is perfect for short hair or coloring freshly bleached and toned roots.\u003cbr\u003e• Pro Tip: Use Silver Shampoo and Conditioner every other wash or Pearlescent Shampoo and Conditioner for a pearly shine. Hydrate and nourish your hair with Reincarnation Bond Restoring Mask. Avoid using hot water when rinsing to preserve your colour.\u003cbr\u003e\u003cbr\u003eModel: 5060522721246\u003cbr\u003eColor: Creamy Cool White Blonde","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":42706881773643,"sku":"MCAB079K2F8TZ","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/8703\/7003\/files\/612eOh7SWsL.jpg?v=1781869680","url":"https:\/\/marvelsaura.com\/products\/bleach-london-white-heat-color-semi-permanent-hair-color-cool-neutral-blonde-vegan-cruelty-free-temporary-hair-color-cream-507-fl-oz","provider":"MarvelsAura","version":"1.0","type":"link"}