GIOVANNI ECO CHIC Straight Fast Straightening Elixir - Helps Smooth Curls & Straighten Hair, Temporarily Straightens Hair, Heat Protectant

Brand: GIOVANNI

GIOVANNI Straight Fast Straightening Elixir smooths curls, relaxes waves, and helps control even the unruliest of hair. This lightweight crystal-clear gel adds silky shine while repelling humidity. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

• MOISTURIZING SCALP CARE - Our Straight Fast Straightening Elixir helps smooths curls, relaxes waves & helps straighten & control even the unruliest of hair. This lightweight crystal-clear gel adds silky shine while repelling humidity
• DEEP HYDRATION - Enriched with Aloe Vera, Macadamia, and Botanical Extracts and Oils, our reviving hair conditioner helps bring out your hair's natural radiance while protecting elasticity & minimizing frizz
• COLOR SAFE - Our ECO CHIC straightening cream is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
• VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
• ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance

Color: Clear

Size/Shade: 6.8 Fl Oz